Brand History

The Unlikely Watchmaker In 2018, a 53-year-old Japanese watch salesman named Naoya Hida did something the industry considered professional suicide. After three decades representing Jaeger-LeCoultre, Vacheron Constantin, Breguet, F.P. Journe, and Ralph Lauren—after building relationships with collectors who spent millions on Swiss timepieces—Naoya Hida walked away from the security of established maisons to start his […]

The Watch That Shouldn’t Have Existed In November 2024, the Grand Prix d’Horlogerie de Genève announced its Challenge Prize winner—the award for watches under CHF 3,000 that demonstrate exceptional creativity. The room expected Kurono Tokyo, or perhaps Studio Underd0g, brands with established followings and proven track records. Instead, the jury awarded it to a watch

Raymond Weil: The Independent Watchmaker Who Built a Family Dynasty During Crisis A Man, a Crisis, and a Watch In 1976, when the Swiss watchmaking industry was hemorrhaging to death, a 50-year-old man in Geneva made a decision that shouldn’t have worked. The Quartz Crisis had decimated mechanical watchmaking. Japanese manufacturers had proven that tiny

In the crowded halls of Baselworld 1999, most visitors’ attention was drawn to the vast, brightly lit stands of established Swiss luxury watch brands. Hidden away in a more modest corner, under the banner of the Académie Horlogère des Créateurs Indépendants (AHCI), a relatively unknown French watchmaker was showing a small series of tourbillon watches